This is an initiative by the Leading Brands of Spain Forum, ICEX and the Spanish Chamber of Commerce that encourages us to think, to delve a little deeper and to discover a more complete Spanish reality. And it does so through the innovation, creativity, versatility and the excellence of Spanish companies.
Think Again Think Spain is aimed at a professional and business audience, with decision-making capacity in the most relevant sectors of the international activity of Spanish companies. The campaign will place special emphasis on markets of high interest for the Spanish economy and companies, such as the United States, the United Kingdom, Canada, Mexico, Colombia and Peru.
Among its objectives is also to restore confidence in Spain based on the strengths of its economic and business reality as a destination for investment and as a trading partner, key levers for the recovery of economic activity and therefore for overcoming the economic and social crisis generated by the pandemic.