Guillermina Baeza

Her continuous presence on the catwalks has created a style of her own that reinforces the maxim of Guillermina Baeza’s philosophy: “Swimwear and lingerie are not mere accessories. Today they are as important as outerwear”.

Guillermina Baeza’s great merit has always been to adapt to the needs of the market, thanks to her intuition, covering the different market segments according to styles, tastes and ages. Today she is a prestigious and emblematic figure in Spanish swimwear fashion, competing with the best European firms. Currently, alongside the designer is also her daughter, Belén Larruy, at the head of the creative team, continuing the adventure that began 50 years ago with the same enthusiasm.

Guillermina Baeza Fashion is a present with an eye to the future. Fashion is innovation.

Pinks and fuchsias open Guillermina Baeza’s swimwear fashion this summer with bandeau necklines and panties that caress the waist. Little by little we see more and more prints and a bikini in make-up tones with a red shirt with small drawings in ecru. We see garments with squares formed by lines of different colours and swimming costumes with strapless necklines that show draping and lacing on the side. The lace comes out of the drawer of the chest of drawers and reaches the swimming pool adorning necklines and the laces of the floral panties. We also see lace ready to get wet and not lose its romantic essence. Soft mauves and greens stand out against a nude background, and give way to halter-neck swimming costumes and bikinis with metallic beads on the elastics. Proportions are reversed, with bikinis shrinking to mini sizes and bags increasing to XXL sizes.

Baeza puts a lot of effort into the details and creates embellishments inspired by sea debris lying on the sand. As Guillermina said “Fashion is a present with an eye to the future. Fashion is innovation”.