A jury chaired by the General Manager for Industry and SMEs, Raúl Blanco, has recently selected the winners of the 2020 Spanish National Fashion Industry Awards. These awards, which are presented annually by the Ministry of Industry, Trade and Tourism, aim to recognize the merit and guarantee the prestige of national fashion, contributing to the creation of the Spanish Brand or “Marca España”.
In its sixth edition, the award in the category of Best Footwear Industry went to the company Mila and Pedro García. Likewise, the prize for Innovative Entrepreneurship went to the children’s footwear company Pisamonas.
The brothers Mila and Pedro Garcia form the third generation to run this family shoe company. Mila is the general manager and Pedro is brand’s creative director. They took over from their father, who was also named Pedro García like their grandfather, who founded the company in 1925.
Creative directors control all phases of production, enabling a unique design process. The talent of the designers is combined with the hands of the craftsmen and transforms the factory into a “design laboratory”, where they experiment until reach the ideal aesthetic solution.
Strong or subtle, glass is present in their collections from the very beginning. They have explored its possibilities and taken it further by rediscovering its brilliance from a contemporary perspective, outside its usual environment. All of the brand’s shoes are manufactured at its headquarters in Elda (Alicante).
Today, celebrities like Queen Letizia, Michelle Obama, Penélope Cruz, Jennifer Aniston, Scarlett Johansson, Lana del Rey or Lupita Nyong’o have worn their luxury shoes.