Garments with large volumes, quilted fabrics, floral prints and romantic dresses that make us want to travel back in time through fashion. All this is at the heart of Zaitegui Studio, the Basque brand created by Diana Zaitegui that will not leave you indifferent if you love vintage aesthetics.Diana literally grew up surrounded by fashion, as she is part of the second generation of the Zaitegui family, which started out running several textile shops before becoming a large family business. “I spent many afternoons of my childhood in one of my mother’s shops. Before finishing her degree, she accompanied her to different textile fairs, which made her naturally identify with the textile world, learning about fabrics, patterns, garment finishes, etc. I think that circumstance provided me with an education over many years, and I feel privileged for that,” Diana explains. That’s why she didn’t hesitate to be part of this family adventure, and in her early years she was responsible for setting up collaborations with various designers and creating capsule collections that reflected their creativity and knowledge.

Until she decided to strike out on her own and create her own brand: Zaitegui Studio. For her, “Zaitegui Studio is the result of a need I felt over the years to create something consistent with myself. I like to research, learn and within I try to develop that.” The brand’s garments somehow reflect those images related to cinema, painting and the visual arts in general that have marked the life of their creator.

Zaitegui designs often play with silhouettes, all of them imbued with a clear ladylike style, and classic garments coexist with others that are fully on trend. Natural fabrics, from silk to cotton or wool, are the designer’s favourites, and she has won hearts with her voluminous dresses that combine floral prints with sheer fabrics and embroidery.

Sustainability is also deeply ingrained in the brand’s DNA: ‘We try to promote sustainability by working with small artisans and local producers, using recyclable plant-based fabrics and avoiding surpluses through short production runs,’ explains Diana.

She is also committed to a change of pace in the industry, with the aim of making garments more durable and sustainable. And she has a clear idea of the woman she has in mind when she creates her designs: ‘A woman who enjoys fashion and life, who likes to express her feelings and moods through her image.’