Nestled in the heart of Arnedo, La Rioja, Fluchos is a family-owned footwear brand renowned for its commitment to quality, comfort, and innovation. With a rich history dating back to its origins in the early 20th century, Fluchos has evolved from a small workshop specializing in handcrafted men’s shoes to a leading name in the footwear industry.
Fluchos began its journey in an era when shoes were a luxury reserved for the privileged few or worn only on special occasions. The brand set itself apart by introducing novel designs focused on comfort, season after season, showcasing its collections at the industry’s top trade fairs.
In the 1970s, Fluchos launched its first patented hand-sewn shoe, the iconic Fluchos Artesano. By the end of the decade, the brand pioneered a more casual line called Tiempo Libre, capitalizing on the growing trend of daily shoe wear. Fluchos gained popularity with its designs featuring natural leathers and 100% rubber soles, offering unparalleled comfort. The brand continued to innovate with its patented hand-sewn shoe, Artesano, which introduced unique design philosophies, personalized soles, and advanced systems like Air System Fluchos, Shock Absorber, and Air Comfort System.
In 1994, Fluchos began using waterproof, anti-humidity leathers that completely isolate the foot. The brand continued to invest heavily in design, introducing a wide range of new models each season with customized leathers, soles, and lasts. In 1998, the Solgrip sole enhanced Fluchos’ footwear with improved wet grip, hydrolysis resistance, and abrasion resistance.
In 2001, Fluchos developed the Antiestático line, featuring insoles that allow static charge to dissipate through the sole, making the shoes conductive in small quantities to discharge static electricity. In 2008, Fluchos introduced its impermeable OutDry models, further enhancing comfort and durability.
At Fluchos, they believe in the power of craftsmanship and innovation. All these shoes are 100% made in Spain, allowing us to maintain strict quality control over materials and finishes. They are committed to research and development to create shoes that are lighter, temperature-regulating, waterproof, and flexible, ensuring absolute comfort.
Fluchos is not just about shoes; it’s also about nurturing new talent in the fashion world. We provide opportunities for young designers to become the face of our brand through the annual Certamen CHICO CHICA Fluchos contest. Winners of this contest go on to be the image of our public campaigns, embodying the spirit of Fluchos.
Fluchos is more than just a shoe brand; it’s a testament to the enduring power of Spanish artisan craftsmanship, innovation, and a commitment to quality. From its humble beginnings to its current status as a leader in the footwear industry. Experience the artistry and innovation of Fluchos for yourself and step into a world of unparalleled comfort and elegance.