Family-owned Spanish fragrance house Puig has introduced AI.lice, an innovative new mobile technology that allows customers to preview scents in real time without testing or smelling it.

AI.lice technology allows customers to use their mobile cameras to scan a QR code, focus on a particular fragrance and reveal key ingredients, olfactory notes and other relevant product information. It also recommends similar products available in-store to match each customer’s specific preferences.

Puig-owned heritage fragrance brand Penhaligon’s is the first to introduce the AI.LICE technology through its ‘Magic Monocle’ digital tool. It helps customers navigate Penhaligon’s range and enables them to test products and curate their own wish-lists. It is now available in Penhaligon’s boutiques across the UK and Asia Pacific.

When arriving at a perfumery, customer will scan a QR code with their smartphone. Thereafter, when focusing bottles or packagings with mobile device’s camera, AI.lice automatically analyzes information received through a perfume database and displays these results on client phone. System highlights olfactory family of all fragrances and their dominant ingredients, and also provides information on products available in the perfumery that match customer preferences.

To launch this technology, Magic Monocle is being tested in Penhaligon’s stores in the UK and Asia.