Behind the success of Es Fascinante are Valentina Suárez-Zuloaga and her mother, Margarita Ruyra de Andrade, who 7 years ago, in 2018, founded this incredible project to support what is ours and give it its value. Today Soy Fascinante is born, the first fashion collection created by Margarita, in collaboration with some of the best artisans, pattern makers, seamstresses and jewellers in Spain. This movement aims to promote a fashion industry that is more conscious and responsible towards both people and the environment.

The main value of this initiative is to give visibility to and preserve Spanish craftsmanship, featuring handmade products created using traditional techniques passed down through generations. Each region of Spain boasts its own specialties in artisanal clothing, showcasing unique designs, materials, and techniques that reflect the country’s cultural diversity.

Together with their brands, Es Fascinante advocate for sustainability, national production, craftsmanship, and the ongoing promotion of Spanish know-how both nationally and internationally. Gratitude is extended to the brands for their constant efforts to maintain a 100% Made in Spain production, as well as to the community of increasingly committed customers who recognize the importance of defending, valuing, and preserving Spanish fashion and craftsmanship.

Soy Fascinante is the name of the new collection / firm they have just launched. What is so special about this collection, apart from its quality and beauty, is that it was born from a photo, from a style: Queen Sofia with her mother in Mallorca in the 70s/80s with a single-colour violet outfit to match the espadrilles.

Impressed by the beauty and style of Queen Sofia, Margarita Ruyra de Andrade knew that her debut in fashion design would be based on the Queen’s authenticity and elegance, garments designed for elegant, classic women with a taste for the minimalist trend and elevated with the right accessories. There is nothing more elegant than a monochrome look, and at Es Fascinante they know their clients well, what she is looking for and what makes her beauty stand out.